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Can I make professional videos using my iPhone?

This week I'm on a mission to discover the potential of my iPhone and iMac to make professional videos.
I talk to a lot of clients who like the idea of video, but not the associated bill. So how hard can it be to produce your own videos? I want to find out to give better advice about including video in a communications plan.
Already in my research I've seen some amazing results from filmmakers who've shot entire films on the iPhone. But, I've still got a bit to learn, particularly when it comes to shooting in low light.
So, can I use an iPhone to make the kinds of projects I'll be proud of?
I'm spending the week honing my iPhone production skills. I'll be posting my efforts on this blog, so please look out for the links on Twitter and Linkedin.
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