Once again, you'd think this is self-evident. But working in TV news I lost count of the number of times I rang the number on the bottom of a pitch email, only to find the talent was about to get on a plane, or was on holiday in Whakatane. So, if you're pitching to TV newsrooms, think about accessibility. Remember, they only have staff in major centres. To cover a regional event they need to either travel in, or hire a stringer. Either of these options involve a cost, which makes the story harder to get over the line.